By Bennie Mundando
SOUTHERN Province Permanent Secretary, Joyce Bwacha has officially launched Byta FM’s “Call and Win Ma Five Zali at Five” campaign to celebrate the radio station’s half a decade of broadcasting.
Byta FM first hit the airwaves on April 2, 2016, placing agriculture and health at the center of its broadcasts in Choma of Southern Province, a region known for farming activities.
According to a statement made available to The Scoop this morning, station Manager, Albert Mwiinga, says the radio station is dedicating its 5th anniversary to the listenership for its unyielding support throughout the years.
Mr. Mwiinga discloses that the radio station will give two callers a K500 each, while another will walk away with a smart phone every Friday between 1st and 30th April 2021.
Meanwhile, Ms. Bwacha has commended Byta FM for demonstrating commitment to go beyond being a radio by providing mealie meal, bus tickets, blankets, seed, Covid 19 requisites to its listeners.
She has also commended stakeholders Emafa General Dealers of Mazabuka, JK Hardware in Choma and Mobile City for partnering to make Byta FM’s 5th Anniversary a success.
“During its four years of existence, Byta FM has not just stuck to its core mandate of information provision as a mass media outlet but gone an extra mile to act as a bridge for others to touch the lives of the vulnerable in society. In some cases, the radio station has engaged in activities that have made the lives of others much easier.
“Whether it has been providing mealie meal, Bus tickets, blankets, seed, Covid 19 requisites to its listeners Byta FM has demonstrated its commitment to go beyond being just a radio station but a force for good in the community.
“The radio station has partnered with other stakeholders, such as the department of forestry mitigating the effects of climate change, for example, planting over 500 trees in Chilalantabo area of Chief Mapanza in Choma in 2017,” Ms. Bwacha said.
She has further assured Byta FM of her offices’ support, while challenging the radio station to remain professional — especially in the prevailing election year.
“I can assure Byta FM to count on my offices’ support as long as they do the right thing. As we go into the campaign period, I urge the radio station to strictly observe the electoral code of conduct in their reporting, providing every political stakeholder fair treatment, unbiased reporting, independence and objectivity. I am mindful that the Covid 19 pandemic is still here with us.
“I, therefore, encourage Byta FM not to relent in its effort aimed at sensitizing the masses on the dangers of the pandemic. We are not yet out of the wood as they say,” she said.
She was speaking live on Byta FM Cuundu Caitwa Breakfast Show during the launch of the Five Zali at Five initiative this morning.